Insourcing vs. Outsourcing: How Atomized Actions Help in Building a Business

In this conversation, Iwan Gulenko discusses the pros and cons of insourcing versus outsourcing in business, drawing from his personal experiences in building his recruitment agency. He emphasizes the importance of understanding the communication overhead involved in outsourcing tasks and the need to optimize non-core activities to focus on core business functions. Gulenko introduces the concept of ‘atomized actions’ to streamline processes and reduce future burdens on business owners, ultimately advocating for efficient energy management and proactive planning.

Chapters

• 00:00 The Journey of Insourcing vs Outsourcing
• 02:41 The Challenges of Communication in Outsourcing
• 05:09 Optimizing Processes: The Balance of Doing It Yourself
• 07:46 Atomized Actions: Streamlining Business Operations
• 12:50 Future-Proofing Your Business Decisions